Lady Wildroot Cream Hair Dressing

Object Details

Wildroot Company

Description: Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"; This bottle of Cream Hair Dressing is from 1951 through 1953. It was often featured in Nancy Sasser’s "Buy-Lines" and a similar newspaper shoppers’ column called "Jesse’s Notebook" by Jesse de Both. Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.; This object is one of over 700 items from Glaser’s Drug Store of Sayre, Pennsylvania. In 1921, Simon Glaser (1860-1936), an immigrant from Russian Poland, established the drug store at 121 West Packer Avenue in Sayre, PA. His son, Sidney Glaser (1899-1992), soon joined him in the business and continued to operate the store until 1961. After retiring, Sidney Glaser retained thousands of products dating from the 1920s – 1960s, including pharmaceuticals, cosmetics, personal care products, and vitamins, and donated many of them to the Smithsonian in 1985.
Location: Currently not on view

ca 1951-1953

Physical Description: glass (container material); plastic (container material); paper (container material)
Measurements: overall: 3 7/8 in x 2 in x 3/4 in; 9.8425 cm x 5.08 cm x 1.905 cm

See more items in: Medicine and Science: Medicine; Health & Medicine; Beauty and Hygiene Products: Hair Care and Enhancement; Beauty and Health; Hair Care Products

National Museum of American History

GUID (Link to Original Record): https://n2t.net/ark:/65665/ng49ca746ad-921b-704b-e053-15f76fa0b4fa