Object Details
- referenced business
- Cashmere Pioneer Growers
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Blewett Pass brand apple crate label was used by the Cashmere Pioneer Growers of Cashmere, Washington during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label has an illustration of a small road winding through a forest-covered mountain range. The Blewett Pass was a real road through the Wenatchee region of the Cascades. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce and show the Wenatchee Valley region where these apples were grown.
- Location
- Currently not on view
- Credit Line
- L.E. Leininger
- ID Number
- 1979.0441.122
- accession number
- 1979.0441
- catalog number
- 1979.0441.122
- Object Name
- crate label
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
- Place Made
- United States: Washington, Cashmere
- See more items in
- Work and Industry: Agriculture
- Food
- Crate Labels
- Agriculture
- National Museum of American History
- Record ID
- nmah_1361760
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746ac-f9c8-704b-e053-15f76fa0b4fa
