Object Details
- referenced business
- Wenatchee Skookum Growers
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Mountain Goat brand apple crate label was used by the Wenatchee Skookum Growers of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Schmidt Lithograph Company of Seattle, Washington. The label features an illustration of a mountain goat on a rocky outcrop, looking over a forested valley surrounded by multiple mountain peaks. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
- Location
- Currently not on view
- Credit Line
- L.E. Leininger
- ID Number
- 1979.0441.076
- accession number
- 1979.0441
- catalog number
- 1979.0441.076
- Object Name
- crate label
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 7/8 in x 10 in; 22.5425 cm x 25.4 cm
- Place Made
- United States: Washington, Wenatchee
- See more items in
- Work and Industry: Agriculture
- Food
- Crate Labels
- Agriculture
- National Museum of American History
- Record ID
- nmah_1361714
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746ad-0568-704b-e053-15f76fa0b4fa
